Evaluative marketing

Evaluative judgments are based on evaluative information: Evidence against meaning change in evaluative context effects.

Trait adjectives commonly employed in person perception studies have both evaluative and denotative meanings. Evaluative ratings of single traits shift with variations in the context of other traits ascribed to the stimulus person; the extent to which denotative changes underlie these evaluative context effects has been a theoretical controversy. In the first experiment, it was shown that conte...

Evaluative Conditioning

Classical conditioning experiments are reviewed in which the dependent variables are subjective responses, typically involving the evaluation of stimulus materials. These experiments suggest that classical conditioning produces a positive or negative change in the evaluation of previously neutral stimuli. We re-interpret these studies as well as presenting data of our own to support the view th...

Evaluative Cognition

Cognitive agents form beliefs representing the world, evaluate the world as represented, form plans for making the world more to their liking, and perform actions executing the plans. Then the cycle repeats. This is the doxastic-conative loop, diagrammed in figure one. Both human beings and the autonomous rational agents envisaged in AI are cognitive agents in this sense. The cognition of a cog...

Distorted evaluative space: the theory of relativity in evaluative judgment

Chinese Evaluative Information Analysis

Together with the ever-growing amount of Chinese web data, the number of opinions voiced by Chinese users is rapidly increasing, and analyzing them is an important task. This paper introduces a Chinese Evaluative Information Analyzer (CEIA) and proposes a method to improve its performance. We use evaluative information as a unifying term for the information about attitudes, opinions, sentiments...